Last updated: August 2026 | Effective: August 2026
MHS BLOOM ("the App") is a cosmetic reference application developed by MH-SYNAPTIX. The App provides dermocosmetic product information for educational and reference purposes only. It does not provide medical advice, diagnosis, or treatment.
The App is intended for adults (18 and over). The App is supported primarily through an optional PRO subscription and may also feature sponsored or promoted content from brands, which is identified as such where shown.
Contact: mhsynaptix@gmail.com
The following data is stored locally on your device and is not transmitted to our servers. Uninstalling the App or deleting your account removes it from your device:
The App does not integrate third-party advertising networks and does not use a device advertising identifier for ad targeting. The App may display sponsored or promoted content from brands; where it does, such content is identified as sponsored, and it does not require sharing your personal information with those brands. We may update how sponsored content is presented over time, consistent with this policy.
When you use the optional scan feature, the photo you take of a product is transmitted securely and processed by an automated vision service in order to identify the product or read what is printed on its packaging. Scan photos are intended to capture product packaging — not people. They are not used to identify you and are not used for advertising.
Because the purpose of the scan is to recognise a product, the material we may keep from a scan is limited to material about that product. This may include the portion of the image showing the product packaging, information printed on that packaging, a numerical representation (sometimes called a fingerprint or embedding) derived from it that helps recognise the same product in future, and non-identifying signals about how the scan performed — for example whether a match was found. Where practicable, the image is reduced to the region containing the product and the remainder is not retained.
Material retained under this section is associated with the product and not with you or your account. It may be used to improve product recognition, to correct and expand our product reference, and to support the accuracy of the information the App presents to all users. We do not seek to retain images of people, and if content of that kind is identified in material submitted through the scan feature, our intention is to remove it. Use of the scan feature is subject to the in-app notice you are asked to accept, and you can choose not to use the feature.
The App is designed to minimize the data it collects. In particular, it is not designed to collect categories such as biometric data, your precise (GPS) location (only the coarse, anonymous approximate location described in 3.4), or the contents of your contacts, photo library, or files (product scan photos you actively take are described in Section 3.5), and it is not intended to gather personal health or medical information.
We do not sell your personal data. Your on-device personal content (such as your skin profile, diary, and favorites) is stored on your device and is not uploaded to our servers.
When you delete your account, your data is permanently and irreversibly removed, including the personal content stored on your device.
We use the following third-party services:
We comply with the General Data Protection Regulation. EU residents have all rights described in Section 6. Our legal basis is consent (for optional data) and legitimate interest / contract (for essential app and subscription functionality).
We comply with the Saudi Personal Data Protection Law (نظام حماية البيانات الشخصية). Data subjects in Saudi Arabia have the right to access, correct, and delete their personal data.
We comply with the Personal Information Protection Act. Korean users have the right to access, correct, delete, and suspend processing of their personal information.
We comply with the Act on Protection of Personal Information. Japanese users have the right to request disclosure, correction, and deletion of their personal data.
We comply with the Personal Information Protection Law. Chinese users have the right to access, copy, correct, and delete their personal information.
MHS BLOOM is intended for adults aged 18 and over and is not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.
We may update this Privacy Policy from time to time. We will notify you of significant changes through the App or via email. Continued use of the App after changes constitutes acceptance of the updated policy.
For privacy-related inquiries, data requests, or concerns: